Japan Radio Company is an established radio equipment manufacturer founded in 1915. The company has a track record of selling its products worldwide, and has plans to expand the global sales of its radio communication equipment.
Yoichi Hijikata, an Assistant General Manager in Japan Radio Company, explains the relationship between the trends in the communications equipment industry and the need for global market access: “Global market access services are necessary as our customers are expanding their global operations. Construction machinery increasingly has communications equipment installed and is now being used even in places with no communications infrastructure. Consequently, as more communication modules with satellite communications are introduced to replace 3G technology, the need for global market access will also increase.”
However, differences in wireless certification requirements and application processes across target countries have resulted in challenges for Japan Radio Company, including delayed market access and delivery.
“Our department manufactures the “mobile locator”, a communications product that manages and collects information about construction plant and trucks, using communications networks such as GPS and 3G/LTE. In order to deliver this product to customers around the world, we have to meet the regulatory requirements of the respective countries. However, we encountered difficulties due to differences in certification processes, language barriers and time differences, making it necessary to collaborate with a specialist,” said Mr. Hijikata.
TÜV SÜD’s solutions
Over the past 15 years, Japan Radio Company has been using TÜV SÜD for testing, evaluation and certification. To help meet global market access needs for its “mobile locator”, Japan Radio Company engaged TÜV SÜD.
With the support of TÜV SÜD, Japan Radio Company obtained multi-country certification smoothly, working closely with TÜV SÜD to create an efficient certification application system.
“Together with TÜV SÜD, we consolidated the areas for improvement and created a better system. As a result, the time taken for certification in our target markets is greatly reduced and the uncertainties with applications are gradually eliminated. This has proven to be a strategic advantage for us. We have done away with assigning a separate agency and switched over to TÜV SÜD to act as our agent.” explained Mr. Hijikata.
The mobile locator is now certified in more than 50 countries. As a result, Japan Radio Company’s overseas product deliveries have become more accurate and speedier than before. Based on this positive experience, the company plans to further develop new products and further expand its reach in overseas markets.
“TÜV SÜD handled our application process efficiently by leveraging on their extensive network of overseas branches and test laboratories. They also utilised their market access knowledge, and are entirely open about the application requirements and approval process for countries where it is difficult to gather prerequisites or requirements. This knowledge sharing helped to support the smooth delivery of the mobile locator across global markets.
“They are also flexible and versatile in handling our requirements, with a service oriented team. Since we have started using their global market access services, certification is always on schedule. Naturally, we have gained more trust from our customers. At the moment, TÜV SÜD has met all our needs and we will continue to engage their services for other products going forward,” said Mr. Hijikata.