Client name: Huawei Consumer Business Group (Huawei Group)
Industry: Mobile broadband devices, including mobile phones and wearables
Profile: A leading global technology company named one of the Top 100 Global Innovators in 2014 by Thomson Reuters.
Business challenge: For its new Huawei Fit line of smart watches, create an important competitive differentiation to help drive sales in an increasingly competitive market segment.
Our solution: Testing to TÜV SÜD's "safety beyond compliance" requirements for wearable devices, leading to TÜV SÜD's Wearables certification.
Business benefits: Independent validation of the company's continued commitment to innovation, quality and safety.
Founded just 30 years ago in 1987 by Ren Zhengfei, the son of two Chinese middle school teachers, Huawei Technologies Company Ltd. is today a global information and communications technology (ICT) enterprise, with worldwide annual sales of more than $60 billion (USD). The company’s products are sold in over 170 countries, with an effective reach of more than one-third of the world’s total population. Huawei’s reputation among consumers for quality products was affirmed in 2014 when it became the first brand based in mainland China to rank in Interbrand’s Annual Top 100 Best Global Brands Report.
As a company, Huawei is committed to maintaining its industry-leading position through continuous innovation and providing its customers with advanced, future-proof technologies. However, in planning for the development of its new Fit line of smart watches, Huawei executives recognised that the highly competitive market for smart watches and other wearable devices would accept nothing less than products offering state-of-the-art features while also meeting consumers’ expectations regarding performance, durability and overall safety. Therefore, an important challenge facing the company was to identify a method to independently verify the quality and safety features of the new Fit line products, one that would also be readily recognised and accepted by knowledgeable consumers around the world.