Client name: GEOX s.p.a. (aka, the Geox Group)
Industry: Casual lifestyle footwear and apparel
Profile: Global company specialising in the application of advanced material technologies and processes to provide consumers with safe and comfortable footwear.
Business challenge: Assuring the chemical safety of their entire footwear line, regardless of where the product is produced.
Our solution: The TÜV SÜD footwear mark, which verifies compliance with applicable chemical safety requirements as well as other chemical safety considerations.
Business benefits: Testing for chemical safety beyond compliance increases customer confidence in the safety of Geox footwear, strengthening the company’s competitive position.
Twenty-five years ago, a wine entrepreneur named Mario Moretti Polegato was looking for a way to keep cool in the hot Nevada desert. In a moment of inspiration, he pierced the rubber soles of his shoes to allow air to more freely circulate around his feet. From that simple idea, Moretti Polegato created Geox, the global urban and leisure footwear and apparel company based in Montebelluna, Italy, that today enjoys worldwide turnover of nearly 1 billion euros annually.
“Geox” is a combination of “geo” for earth and “x” for technology. As befitting its name, Geox uses advanced material technologies and processes to produce footwear and apparel products that both breathe and remain waterproof at the same time. As a result, Geox provides consumers with quality, high-performance products that are also comfortable to wear. The strength of the company product offerings is reflected in their universal appeal, with Geox footwear and apparel products sold in over 110 countries around the world.
An essential element of the Geox strategy is its rigorous commitment to the quality and safety of its products. However, the challenge of consistently delivering on this commitment has increased over time, as the effort to meet consumer demand has required the company to expand its supply chain as well as the number of material suppliers and manufacturers involved in production. This dynamic required Geox to implement more rigorous quality control systems and oversight to ensure that its footwear products continue to meet all applicable safety requirements as well as the company’s own exacting specifications, regardless of where they are produced.