The TÜV SÜD Safety Gauge research is the first of its kind to investigate corporate product safety practices alongside consumer attitudes and experiences.
The study was undertaken by an independent research institute and conducted in top-tier cities in United States, the United Kingdom, China, India and Japan.
These markets represent almost half (48 per cent) of the worldwide Gross Domestic Product. It included surveys of more than 5,000 consumers and 500 management-level employees in manufacturing, distribution and retail companies.
The research was conducted across the following product segments:
Food products: Fresh produce, meat, fish, processed food, etc.
Consumer electronics: TVs, laptops, mobile phones, etc.
Children’s products: Toys, baby bottles, children’s clothing, etc.
Consumers are placing increasing importance in safety and are expected to drive up product safety levels in the next five years.